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April 23, 2004
Decision Design Announces Expansion of Homeshoring Operation
Bannockburn, IL - 1/10/2005 - Decision Design Corporation (www.decisiondesign.com),
a leading custom software development firm, today announced it has entered into an agreement
to lease seven-thousand square feet of new office space in Pleasanton, CA in order to
accommodate growth in its Homeshoring segment.
"The additional space should be adequate to meet our growth, much of which has been caused
by the current offshoring backlash" said Monty Davis, President of Decision Design. "Both
our Software Remediation division that specializes in rescuing failing software development
projects, and our Homeshoring Services sector, which serves companies looking for low-cost
outsourcing alternatives to offshoring, have been booming. We will now be able to double
the size of our current California resource base, helping to keep pace with our recent
strong growth," added Davis.
Decision Design's first Homeshoring Center was opened in early 2003, following the company's
closure of its 2-year old offshore facility. "Like many company's these days, our offshore
experience wasn't what we anticipated," said Davis. "The quality of work was lower than
required, which caused rework and actually created higher costs than if we had done the
work here," Davis stated, adding that he knew there had to be a better way to stay
cost-competitive while maintaining Decision Design's high-quality standards. "After realizing
we weren't the only company experiencing this issue, we began looking for alternatives. We
found our answer in Homeshoring Centers."
Homeshoring Centers are domestic software development centers, strategically located away
from the higher rent, higher labor areas of the U.S. Often located in exurban areas that
have a high population of strong technical talent at a lower cost, Homeshoring Centers
bringing task-centric, cross-functional development teams together in small groups, where
developers work in close proximity. This provides significant cost savings over traditional
big city locales. Mr. Davis noted that Decision Design's Homeshoring model requires minimal
travel, labor, training and project management costs that are often required in offshoring
models, and uses high productivity-producing development technologies to facilitate the
workflow. The lower-cost U.S. resources understand U.S. business, culture, and work ethic
required, saving both time and money. "Since adopting the strategy, our Homeshoring Centers
have allowed us to deliver savings from 30% to 60% below typical onshore development costs.
And we are now dead-on cost competitive with offshore or blended offshore/onshore
companies," said Davis.
Mr. Davis added that the new facility was deliberately chosen in Pleasanton, on the fringe
of Silicon Valley, to help keep costs down. "By remaining in Pleasanton, where resource
talent is high but wages are lower than in the main technology corridor, we will be able
to maintain our advantage as a low-cost domestic software development alternative for
companies looking to move their offshore projects back to the States."
The company will be leasing facilities in the CarrAmerica Complex, the former AT&T Campus
facility and anticipates being fully operational in its new facilities in March.
For More Information Contact:
Critical Decisions, Delivered.
About Decision Design
Decision Design is a leading provider of custom software development in the areas of New Product Development, Software Systems and Remediation Services. Founded on the principal that clients should never have to choose between client service and quality product delivery, Decision Design has been building a reputation as a value added custom software provider since 1995. Decision Design has offices located near Chicago, IL, and San Francisco, CA, and can be found on the web at www.decisiondesign.com. Critical Decisions, Delivered.